MA Digital Marketing

Digital marketing masters UK. MA Digital Marketing at Cambridgeon University: 6 assessed courses, 180 credits and 1,800 notional learning hours, at 10 hours per credit. The hours on each course add up to that total. Seminars run online. An Cambridge campus route is published separately from this online award. MA Digital Marketing is taught as one award, not a list of unrelated modules. The published length is 18 months, and the credit total is 180. Students move from Audience and offer through Audience and offer; Channel plan; Message and creative; Measurement; Campaign file; Capstone: marketing file, and finish on Capstone: marketing file. Each course has a question, a method, and a submission. In this field, students justify a marketing decision with evidence rather than a slogan. Reading is a brief, a channel note, and a measurement plan. The artefact a marker expects is a campaign or content recommendation with audience, channel, and measure. The award is built so that a graduate can do the following in practice: Produce a professional file in Digital Marketing Choose a method and write what the evidence cannot support Keep a record a third party can review Teaching assumes the student can read a source, attempt a problem before the seminar, and revise after feedback. Attendance at live seminars is part of the design. The capstone or final course must use the methods of the earlier courses; a project that ignores them does not pass. The pages for each course name the topics that are examined. Those topics are the syllabus. A brochure line is not a substitute for them.

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